Who's Gonna Pay For Journalism? ("On The Media" Encore Report)

There are more ways than ever to consume media, and more media than ever to consume. But as the landscape becomes ever more fragmented and advertising revenue continues to stall, Bob and Brooke ask the question: is the Golden Age of content sustainable, or just a supernova, a dying star burning exceptionally bright?

As eyeballs continue to shift from TV to streaming online video, it remains doubtful that digital ad dollars will ever rival their analog predecessors. Meanwhile, companies like Netflix, Hulu, and YouTube continue to experiment with subscription and advertising models. Brooke sits down with Peter Kafka of All Things Digital, to ask him what the future holds for shows like Mad Men, and for YouTube stars like Ryan Higa.

Niero Gonzalez is the founder of a video gaming site called Destructoid. As the site's readers increased, advertising revenue leveled off and Gonzalez soon realized that almost half of his tech-savvy readers were using ad-blocker software. So he asked his readers "what now?" Brooke talks to Gonzalez about his search for new revenue streams.

After its release in 2006, a browser plug-in called AdBlock Plus gained hero status as an open-source effort to save consumers from obnoxious ads. But in 2011, AdBlock Plus began poking holes in its filter, adding a whitelist of "acceptable ads" that it lets through--some of them for a fee. Brooke talks with Till Faida, AdBlock Plus’ managing director, about his company's policy.

After years of hemorrhaging money from piracy, the music industry placed its faith in online subscription services like Spotify and Pandora. But a decade on, streaming music appears to be a triumph of hope over experience. Tim Carmody, senior writer for The Verge, says that streaming services and the music industry are clinging to the belief that profitability is ... just over the next hill.

This year has seen big crowd-funding successes, as films by Veronica Mars creator Rob Thomas and actor Zach Braff were put into production based on pledges from fans. Brooke talks crowdfunding past and future with Roman Mars, host of the show 99% Invisible, who used Kickstarter to fund his third season.

Citizen King - Better Days (And the Bottom Drops Out)

As audiences for media splinter and advertising with it, how will the journalism concerns that we've grown to know and love keep the lights on? Bob talks to Alan Rusbridger of the Guardian, Mike Perlis of Forbes, M. Scott Havens of The Atlantic, Erin Pettigrew of Gawker, Evan Smith of The Texas Tribune, Richard Toffel of ProPublica and Pam Horan of the Online Publishers Association about all the ways they're striving mightily to keep journalism financially viable.